About Us

Fashion has been a part of our founder and designer Simran Grover’s world since childhood. She was always experimenting, creating, and searching for pieces that truly felt like “her.” When she couldn’t find her taste reflected in the market, it sparked the journey of turning passion into purpose.

Starting out in commerce, Simran soon followed her true calling in fashion and went on to establish Label Simran Grover, a reflection of her individuality and creative vision.
Inspired by art movements, nature, architecture, and the poetry of patterns, the label crafts pieces that feel unique yet timeless.

With a vision to design out-of-the-box creations for women who refuse to blend in, Label Simran Grover celebrates individuality, confidence and the spirit of wearing one’s crown unapologetically.